A cooperation agreement has been signed between Azerbaijan’s APA News Agency and China’s CCTV Video News Agency(CCTV+).
The News Services Agreement provides for the reciprocal exchange of news reports, video footage and other multimedia content between the two media organizations. It also envisages closer professional engagement, the sharing of expertise and the gradual expansion of cooperation into new areas.
CCTV+ is a China-based international video news agency with an extensive network of media partners worldwide. It supplies international media outlets with video news reports, live footage, multimedia materials and other editorial content covering developments in China and across the globe.
CCTV+ also serves as the Liaison Office of the Global South Media Partners mechanism，an initiative that seeks to promote the exchange of information and professional expertise among media organizations in different countries, strengthen international media ties and broaden global coverage of the development priorities of Global South nations.
The agreement establishes a framework for direct institutional relations and regular content exchange between APA and CCTV+. Under its provisions, the two agencies will share news and multimedia products, strengthen professional ties and pursue joint initiatives in emerging areas of cooperation.
The partnership is also expected to enhance APA’s international media engagement and expand its content-sharing capabilities. Cooperation with CCTV+ will create further opportunities for news and multimedia materials about Azerbaijan to reach wider international audiences. At the same time, it will give APA greater access to news footage and multimedia content covering China and other parts of the world.
The agreement between APA and CCTV+ is expected to contribute to closer ties between the Azerbaijani and Chinese media communities, facilitate the exchange of information and professional expertise, and advance media cooperation between the two countries.
Founded in 2004, APA News Agency is one of Azerbaijan’s leading news organizations. Operating as part of APA Media Group, it serves as the group’s principal hub for the production of news, information and analytical content.
Over more than two decades, APA has made a substantial contribution to the development of Azerbaijan’s media industry, helping to establish new standards in professional journalism, digital media and real-time news production. Today, APA is more than a provider of daily news. With its extensive content archive, strong analytical capacity and multilingual information resources, it has established itself as one of the region’s most trusted media platforms.
APA delivers real-time news coverage, photographs, video footage, analytical reports and multimedia content from Azerbaijan, the South Caucasus and neighboring regions. Its reporting is used as a trusted source of information by media outlets, government institutions, international organizations, diplomatic missions, universities, research centers and private-sector entities.
Based in China, CCTV+ is an international video news agency that commenced operations in December 2010. It provides media organizations worldwide with video news reports, live footage and multimedia content. Through its broad global distribution and partnership network, the agency covers developments in China and other regions of the world.
CCTV+ also promotes professional engagement and content exchange among international media organizations through a range of partnership initiatives, including the Global South Media Partners mechanism.
