APA Group has launched its new season with several innovations, new projects and digital development plans.
One of the main priorities for the new season is closer integration of the media group's websites with social media platforms. As part of this initiative, work has begun to increase the volume of video content on the websites, particularly by expanding short and dynamic video formats tailored to social media audiences.
The mobile versions of Vesti.az, Lent.az and Kulis.az have been redesigned. The addition of Reels-format videos to the websites has further expanded the production and distribution of social media-oriented video content.
Work is also underway to update the mobile versions of other websites within APA Group, as well as APA News Agency.
Artificial intelligence is one of the new areas of development
APA Group is placing special emphasis on the application of artificial intelligence technologies in the new season. The company has adopted its own Code of Ethics on the use of artificial intelligence.
In addition, new projects have been launched to implement artificial intelligence solutions in editorial and media processes, develop new AI tools and integrate them into existing digital products.
APA TV launches new programs in the new season
APA TV's programming lineup is also being expanded in the new season. Viewers will be presented with new and updated projects covering various topics and formats:
"Xeberaparan," "Impuls," "Sozum var," "Iman," "Sozqaytaran," "APA Sport," "Ekstra musahibe," "Yerinde," "Ulucayla gundem," "Sexsi esyalar" and "Kunc-Bucaq."
With the new programs, APA TV will increase the share of different formats covering social, cultural, religious and spiritual, sports and current affairs topics, alongside news and interviews.
Social media activities expandedhttps://youtu.be/mYw02h2GKYM?si=rn7FKXmY08CwcB44
APA Group has also expanded its social media activities and strengthened its work in this area in the new season.
The aim is to grow the audiences of the media group's brands on digital platforms, increase content integration between websites and social media, and particularly develop new video-based presentation formats.
APA Group has also launched an updated version of its corporate website, www.apagroup.az.
The new corporate website makes it possible to present information about the media group's activities, brands, projects and development directions on a single platform.
